How it all began

In March 2020, as the world grappled with the unknown brought on by the pandemic, I sought peace and solace in the kitchen. Searching for a way to bring a new streak of meaning to my life and those around me, I began preparing warming and nourishing soups to send to my nearest and dearest.
An act that became a symbol of love and connection, I aptly named these care packages a ‘hug in a bowl.’ This small gesture quickly resonated with individuals across the emirate, evolving into a transformative project as individuals began to request more of my creations.

From a simple act of kindness, a passion project emerged, laying down the foundations of my cherished brand, Moreish by K. I feel honoured to have fed more than 10,000 people through our supper clubs and collaborated with so many brilliant local and international brands.

My platform has enabled me to illustrate that food is more than just nourishment; it serves as a vessel to encapsulate emotions between people and foster connections – a concept that has been warmly embraced.

MOREISH BY K WAS BORN FROM A LOVE OF FOOD’S TRANSFORMATIVE POWER. IT BEGAN AS A SIMPLE ACT OF COMFORTING FRIENDS WITH HOMEMADE MEALS AND GREW INTO A COMMUNITY ROOTED IN CARE, CONNECTION, AND CULINARY ARTISTRY. AT ITS CORE, IT SEEKS TO HONOR THE BEAUTY OF HOME STAPLES – THE CHERISHED RECIPES PASSED DOWN FOR GENERATIONS, HOLDING THE ESSENCE OF EACH HOUSEHOLD, EACH STORY, AND A TOUCH OF HERITAGE.

FOOD IS UNIVERSAL - IT BRIDGES CULTURES, PRESERVES TRADITION, AND TELLS STORIES THAT WORDS CANNOT.

As a socially conscious and community driven company, we are also proudly sustainability focused and work with local farms to bring you the freshest of ingredients and incorporating a conscious mindset of carbon footprint and zero waste.

At the heart of Moreish by K

It became a symbol
of love and connection

upbringing to offer a culinary journey that transcends cultural boundaries – elevating nostalgic and wholesome staples with strategic sprinkles of London, Persia, Punjab and of course the UAE. Every facet of Moreish by K echoes the depth and meaning of my vision, nurturing a community that reciprocates these intimate values, celebrating shared experiences and culture through the joy of food.